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Building on Purpose: The Process

Building on Purpose: The Process

A business built on Divine Purpose is more than just a business. It’s a game-changer. It’s the force that will shake up the world, push the status quo. It’s an act of God.


This whole rock-the-earth momentum isn’t reserved just for the big powerhouse businesses. It’s actually best suited for the small-time operation. The solo-preneurs who are driven by a passion even they don’t fully understand. The soulful women (and men) who know beyond a doubt that they were meant for something greater. Those who believe that there’s a better way — to live, to love, to work, to play.


Often, these soloists jump in blindly, figuring out the details on the way down. Sometimes they grab onto industry standard business models (thinking, well, this is the way a photography business is supposed to look) or sometimes they sort of muddle through from client to client with no real plan.


Both of these methods force you into playing small.


When you adopt an existing model and copy what others are doing, you lose your innovative edge and dull your passion. When you don’t make a plan at all, and play it off the cuff day by day, you can never truly step up and stand out.


Instead, what if you took the time to really dig in to your Divine Purpose? Really took a look at what that means for you, what God designed you to do in this life. What if you used that Purpose to drive all your decisions, to guide you through your business and your life?


What if you could say — with confidence — that you are living intentionally? That your business is built on purpose?


Here is the process I use to help soulful solo-preneurs design a business that is founded on their unique Purpose. Each step builds on the previous one, and at the end of the process, you are left knowing that your brand is infused with your authentic purpose.



Your name is often the first impression you’ll make on anyone in the community. It’s important that it be purpose-focused, that it invokes feeling or emotion, and that it is specific and powerful. A name that can immediately speak to your ideal client is the most powerful tool you’ll have in your branding arsenal.



Figuring out and clarifying your ‘Why’ is the first critical step to building a brand that leads to success. If you know your purpose from the outset, you’re able to make all decisions from that perspective. You also create a business with a clear mission and are able to draw instant likability and – most importantly – TRUST from potential clients!



A logo is the visual cue that people associate with your company or brand. It’s more than just a symbol or a font; all the elements should point back at your bigger vision, your ultimate purpose. The design should be clear – after all, you won’t be there to explain it to everyone who sees it. It must speak for you. Above all else, your logo should align with your purpose.



Your identity is comprised of all the ‘stuff’ people will see, the visual components that make your brand stick. Business cards, letterhead, marketing materials. It’s the foundation for all your future design, and it includes the language you use, the graphic elements and the overall look & feel of everything you put out into the world.



This is your user’s manual for marketing. I’ll break down all the concepts we discuss and give you steps and tools to incorporate your brand into all you do. From how you answer the phone to the communication you send out, to the advertising and community outreach you do – all of it should be consistent with your ‘Why’. This strategy plan gives you something to use as a reference and reminder going forward!



How are you showing up? I can create a plan of attack for establishing – and maintaining – an online presence, as well as your physical presence. This is at work for you 24/7, and should be strong enough to convert leads for you. Your Facebook page, Twitter, LinkedIn, an email newsletter. All these components work together to provide the community with constant access to your brand, your services and your education & content.


How does your business stack up when you look through this process?



written by Bri Heida
Brianna is a chronically-ill mama to four kiddos in the beautiful chaos of a blended family with her husband, Dustin. She's an artist, writer, and pastor, and her latest adventure is planting a fully digital church, Painted Prayers Church.

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